“My generation were critics. We could talk about what was wrong with the pictures, but the younger generation would go out and change the pictures. It was very small-scale activism - culture jamming, ad busting - but they had a sense of optimism and engagement that we didn’t. As an act of faith, I decided that this was going to be the next big movement; it was either that or nothing, so I started writing No Logo” - Naomi Klein, writer, This much I know